Want to keep journalists engaged and excited about your pitch? Here are a few things to skip – and what to do instead – to stay on their good side!
- Cut the Generic Pitches
“Interested in an interview with the director of XYZ?” Probably not, unless there’s a news hook. Journalists love fresh, relevant angles—so offer something they haven’t heard a hundred times today. - Skip the Clichés
If you’re “delighted to announce,” chances are they’ve heard it before. Cut to the chase and give them something they can actually write about—without the fluff. - Don’t Ask to Approve Quotes
After a good interview, don’t ruin it by asking, “Can I check and approve my quotes?” Journalists aren’t fans of that. Trust they’ll follow up if they need clarification—focus on making sure everything is clear in the first place. - No Last-Minute Title Changes
“Thanks for mentioning ‘so and so’! Could you change their title to this extra-long version and add a backlink?” No one loves last-minute edits, especially ones that clutter the story. Keep it simple, and they’ll appreciate you for it. - Avoid the ‘Obvious Question’ Trap
Never say, “That’s an obvious question.” Remember, they’re asking on behalf of their readers, not experts. Help them (and their audience) out, and they’ll hopefully come back for more.
Follow these tips, and you’ll have journalists leaning in—not checking out.